SEO can be confusing to an inexperienced person, but is essential to making big profits online. An effective small business SEO campaign can boost your website’s search ranking and attract more visitors. Plan your pages to keep viewers there longer once they visit. This will raise your PageRank faster than if you just increase traffic to your website. It seems the length of time someone remains on a website (according to site metric scores such as Quantcast, etc.) alters the page rank for the better. These will have an effect on the ranking of your page. A forum, for instance, is a good way to keep people on your site longer.