SEO is the process of getting business from google through the natural placement. I never knew how easy this process was until I finally got off adwords and took the plunge into natural search. Did you know that people barely click the google adwords anymore? I didn’t know that and was wasting time and money trying to get an ROI off it. Google even has some weird thing where if you are not number 1, the local map will cover the ads on the side. I hate that part too. Google keeps changing stuff in adwords and their general algorithm.