Want Great Small Marketing Ideas That Work? Start With This Article.

While we’ll be publishing a series of content on small business marketing ideas, I want to start by talking about some things that really need to change in the industry – and some mistakes a lot of business owners make in the meantime.

This may sound funny, but the first thing is that you need to do exactly the opposite of what you’ve traditionally been told to do for your market. If you are a traditional marketer, or you work with a traditional marketer, they’re going to argue with you – because they’ve been taught to do what “works” which turns out to be the status quo.

When you do everything the exact opposite way of all your competitors, guess what? You see immediate results, because it makes people pay attention! To them, you’re no longer just another such-and-such. You don’t look or feel the same to them, and that’s a good thing!

We have worked with clients in the past who just didn’t want to step outside their comfort zone and try something different. They were taught that there was a “right way” to do things in their industry, so that’s what they always did. But when they tried something different, they saw great results! Now thinking outside the box takes some creativity and brainstorming, but it’s definitely worth the time in the long run.

The second thing I want to talk about is that you don’t pay for advertising if it doesn’t pay you back. Now I might get a lot of flack for saying this, but if you’re going to networking meetings and you find that there is no give-and-take that everybody is out for themselves, and it’s always about what can you do for them and not how you can work together, than quit. Get out of there. It’s not quitting, it’s saying this is what’s best for me, it is not what’s in my best interest. And vice versa – if you’re feeling that you can’t contribute, than you shouldn’t be there either.

Now, if you’re also placing ads in the Yellow Pages, on the radio, in newspapers, or in magazines, and you’re not getting a return, please stop. Nothing is ever going to magically turn those ads into a profit machine, so just stop spending the money on them. We’re in business to make a profit, not take a hit.

Lastly, in talking about small business marketing ideas, it’s important to keep it simple, but complicated. What I mean is this: your marketing messages should not make people have to think. Tell them why you’re the best, then tell them what they need to do to hire you/buy from you. It has to be super simple.

Make sure you have a compelling message, and be clear about the action that you want people to take. If you don’t tell them, they won’t do it. Brochure-style bios and booklets don’t work anymore – people decide almost instantly if they are interested, and you have to capitalize on that. If you don’t, you’ll lose them.

But on the other hand, you want to make it complicated – in the back-end communication and follow up. You should have multiple channels set up to communicate with your customers and prospects, so that you can speak with them in many different ways.

In the next article in this series, we’re going to delve into mobile marketing and email marketing. But right now, think about your current marketing and advertising. Are you overcomplicating your message, but lack a dynamic follow up system? You should be doing the opposite.

So with that said, let that “mulch”, let it sink in, and come back here in two days. I’ll be posting the next article in the small business marketing ideas that work series, where we’ll talk about mobile marketing, tying in your online and off-line efforts, and having a strong email marketing strategy.

It’s not easy to think of small business marketing ideas that work for your business. We can tell if you’re on the right track with our free, 30-minute Discover Session. We’ll go over all your small business marketing ideas and more.

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