I wanted to share some thoughts on employing email to stay engaged with the visitors to your internet site. Used correctly this can help to build a long term relationships with your audience.
What's e-mail engagement?
In easy to understand words it's the process of using e-mail to communicate topical, educational and even sales messages about your business, organization, charity, website, etc.
- A business may use an email to proclaim a new service or special offer.
- A charity may advise on latest accomplishments.
- An organization may advise on the coming meetings, stay in touch with members, etc
It is free
Well sort of. You will need to be able to access to the Web to send emails. But one of the most important benefits is that, unlike sending a letter to numerous folks, you do not have to buy stamps or envelopes.
It is extraordinarily quick
Not like sending out a letter, leaflet, newsletter, etc, an e-mail is generally delivered in seconds allowing for time sensitive info to be distributed to your audience extremely fast.
Continue with caution
Nonetheless before you set about sending out 1000′s of e-mails to your audience, you want to consider:
- How will they react “many people do not want their mail box filled up with emails.
- Programs like MS Outlook sometimes identify multiple e-mails from the same sender as ‘spam ‘ and instantly put them in the ‘trash ‘ folder.
- Large volume of emails can be seen to be ‘spam ‘ that may lead to you being banned by your Internet provider.
- There is regulation you need to obey when conducting email campaigns.
Other points to consider
- How are you going to manage your email lists (collect names, send mail-shots, etc)?
- How are you going to make certain that you do not become a ‘spammer ‘?
- How are you going to determine progress?
Recommendation
I would suggest a free solution offered by Mailchimp.
It's a dynamic online mail management application. It permits you to:
- Create contact lists
- Add e-mail opt in forms to your site,
- Create auto responders to send emails to anyone who signs-up to your mail list
- Create mailing campaigns
- Allows you to track performance
- Complies to email regulation by offering opt out facilities
- And masses more
Best of all that it is free for the 1st 2000 names on your contact list and the sending of up to 12,000 emails a month.
You may visit the Mailchimp web site by clicking here.
Simon Wilkinson owns of Digital Ark (Colchester Web Design) and 2 Page Website helping small businesses to build internet sites that help grow their business.
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