Posts Tagged ‘email marketing’

Want To Do Email Marketing? Here’s How!

Every day, owners of Internet enterprises ponder what will make their sales and profits rise. If you share this concern, perhaps it is time for you to weigh the options of implementing an email marketing plan. Read the below article in order to discover more information about how email marketing can benefit your company.

An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.

Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and used it every time. Alert your customers to the most relevant information at the beginning of the email.

Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.

Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.

Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.

Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.

It is significantly more effective to build your own e-mail list for e-mail marketing than to purchase a list, or acquire the services of a marketing company that has their own lists. The reason for this is that everyone who submits their e-mail address to be a part of your list is interested in the services or products that you have to offer. These people are far more likely to be receptive to your e-mail.

When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.

When acquiring e-mail addresses through your website for marketing purposes, make certain that your sign-up form is brief. In general, you can limit the information required to sign up to only a name and an e-mail address. Names are useful for personalizing your e-mails. However, if you feel that even the name might be too much, it is perfectly fine to limit your sign-up form to just an e-mail address.

So you should now have a greater understanding of email marketing and how it can help you make your site become a great success. Keep in mind that email marketing is but one of many ways you can build success with your site, so don’t limit yourself and add email marketing to your arsenal.

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Tips For Taking Your Internet Marketing To The Next Level

Having the right ideas about how to start a business will only get you so far. You need to know how to sustain a business as well. Especially if you are attempting to start a business online, having the information to guide you through the entire process is essential to your success. Here are some great tips on the topic.

Try to make your page very easy to navigate for your customers. Cluster links in one consolidated row or column, which will reduce the chance of your visitors getting lost and irritated. The ability to create a good flow to your webpage is essential and will establish a satisfied client base.

Create a Facebook page and solicit fans. Consumers spend a lot of time on Facebook, and consumers tend to trust word of mouth recommendations from their friends. When your customers become fans of your business, all of their Facebook friends will be notified amplifying your online presence immediately.

If you are interested in making your company public on a social networking site then you must try to separate your personal and public personas. The best way to do this is to create two different accounts, one for you and one for you as a professional or small business owner.

Join social networking sites. While you do not sell items or services directly on these sites, creating a page for your business puts you where your customers hang out. You can keep your customers up to date on your business – making them aware of sales and specials, and customers will have an easy way to get in contact with you.

Give new customers an incentive to order as soon as they possibly can. You can offer a variety of options from free gift wrapping to faster shipping options. Post this promotion on the pages of every product that qualifies for the promotional deal, so you can interest more customers.

Marketing directly to your potential customers is something that takes time, so remember that any campaign must be an ongoing campaign. Many Internet marketers take a fly-by approach to marketing. They will work to market to a particular segment, but they’ll only stick with it for a day or two. You need to stay at it until you see results, and then keep it up.

Diversity can be key. You don’t want your website to have banners at the top, bottom, and sides all promoting the exact same item. Find similar, relevant products to not only diversify your website, but also increase the chances that one of your readers may buy from one or more of them.

Consider using display ads as a part of your internet marketing strategy. Many people think this is a wonderful method to get more people aware about your product and it is a very popular way to go. You will create a lot of traffic using a good free video or audio ad.

Always remember that in internet marketing, search engines are constantly changing what they like and dislike. Do not let your website become static. Just because you have an excellent website now that is pulled by Google and Yahoo, does not mean that, in the future, the search engines are going to like it. Stay up to date with SEO by subscribing to newsletters or blogs that are related to SEO.

Beating the competition is possible if you use these tips to market your business on the internet. And don’t stop there: learn as much as you can about marketing online because there will always be new competitors that will try to take your customers. Stay on top of internet marketing techniques so that doesn’t happen.

If you’ve read this article and are keen to learn more about content marketing strategies, and you’d like to know more about Peter Duncan then visit his site now.

Smart Solutions To Help With Email Marketing Strategies

You’ve heard of spam, but do you really know what it is? Even more important is knowing how to avoid the perception that your email marketing campaign is spam. If you’d like to learn how to create emails which market your products without being thrown into a junk folder, read on.

Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.

Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.

Have an exit strategy for customers that stop responding to your mailings. If a customer is no longer interested in the products you have to sell, they’re going to be irritated and even angered by continued contact. Determine a number of messages or a length of time that you’ll keep sending messages, then if the customer doesn’t respond, remove them from your mailing list.

Make sure your customers have an “opt out” option available on your emails. For whatever reason, you may get a reader that no longer wants to receive emails from you. Provide your end of the bargain in your emailing policy by allowing them to choose to end their subscription.

Offering coupons through your e-mail marketing campaign is a great way to attract subscribers, and also track the success of your campaign. Everyone enjoys receiving discounts, and coupons can also be an effective way to generate sales that otherwise would not happen. Keeping track of how many of your coupon codes are redeemed can also help you determine the effectiveness of your e-mail marketing campaign.

From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is truly priceless. Use it to refine your emails and make your subscribers happier.

Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

A good tip that all email marketers would be wise to take advantage of is to keep all the emails you send out about your readers rather than yourself. The information in your emails should always be geared towards how your business can help your readers rather than just talking about what you are offering.

Now that you know how to create a well-received email campaign which will bring your sales pitch to your target audience, go for it! Use all of the techniques you’ve read here and you’ll be well on your way to increasing profits and driving traffic to your site again and again.

Discover more about our service visit us at You’ll also find out more about automated sales and marketing and other digital marketing methods. Click here

The Best Tips For Email Marketing Success

Everyone wants to have a business which is both profitable and respectable, and email marketing is a great part of building your company towards your goals. Using the right techniques will ensure that you keep the customers you already have and bring in new ones as well. Read on to find some advice you can’t market without!

A good tip that all email marketers would be wise to take advantage of is to keep all the emails you send out about your readers rather than yourself. The information in your emails should always be geared towards how your business can help your readers rather than just talking about what you are offering.

Avoid using the newsletter format for your business emails. Though they were welcomed in the earlier days of email marketing, they have since become somewhat passe. Email marketing campaigns have become the current wave of solid internet marketing. This allows you to target your niche audiences more precisely, and give the information directly to the people who want it most.

Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.

Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.

Allow people to re-join after a set period. You know from your own use of email, that sometimes you sign up for something and forget about it. Let your subscribers decide if they still want to receive your emails after a certain period. This way, you give your customers and clients even more control over their email, and that’s something you can be proud of.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Email marketers should consider setting up expectations for the subscribers of your email lists. Whenever some subscribers to your emails, consider sending them, a conformation email right back letting them know what they can expect from you over the course of time. This will allow them to feel more comfortable.

Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

A previously stated, email marketing has brought about an entire new world for businesses to communicate with their customers. Email marketing has so much potential if it is done correctly. This article provides information and tips to help you develop a email marketing plan and to harness that power for your own business.

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Solid Business Advice That Works Well For Email Marketing

Email marketing has opened up a whole new means of communication for businesses to reach their customers. Now businesses can potentially reach millions of people all over the world at a fraction of the cost of reaching them through the postal service. This article can help you learn more about email marketing and how you can use it for your business.

Don’t use images instead of text in your messages. Many email clients today disallow images until the user explicitly allows them. This means that if your entire message is an image, the user may not even see it before deleting the email. Use plain text marketing copy in addition to images, to make the best impact.

Respect for your subscribers has to be the cornerstone of your email marketing efforts. One way to show this respect is to limit your frequency of communication with them. Familiarity breeds plenty of other negative traits besides contempt! Limit yourself to two or three emails per subscriber per month. If you communicate more often, you risk losing readers’ interest and becoming background noise.

An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.

Your call-to-action should be noticeable right away. The action that you want readers to take must be clear to them, or they will not take it. It will frustrate them if they can’t figure out why you sent the email, and they won’t spend their precious time trying to figure it out. They may never read another emails coming from you if you make it hard for them to take action.

If you need to follow up with clients, you could send a follow-up email that includes a price correction. Include a line in this email that tells them to try this out. The email’s ending should claim that they shouldn’t hesitate on this excellent deal that you have provided to them.

You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.

Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don’t include graphics, so customers with slower connections or overactive spam filters might appreciate this option.

Use double opt-ins. It is very important that when you build your subscriber list, you create a way for your customers to confirm they want to receive email communications from you. You must make sure your consumers know what they are subscribing too, and if it is alright for you to send them emails.

Make full use of passive feedback in your email marketing campaign. There are simple but powerful tools available to you that will give you lots of data on what your subscribers do with your messages. You must learn to use these tools and collect this valuable information. Find out who clicks on what links and determine why.

Hopefully now that you have read this article, you are a little less intimidated by email marketing. The widely used marketing practice is fairly simple to implement and can be adapted in no time at all. Simply remember all of the tips that you read here and you will be on your way to using emails for marketing.

Find out more about Peter Duncan and Digital Marketing. Ensure you look at his website Click to visit site. To find more examples of Automated email marketing just click on the link.

Use These Suggestions For A Dynamic Article Marketing Campaign

As one of the most-used tactics in all of web business, article marketing reigns supreme as the king of all marketing techniques. If you notice, even Google does better via text than they do with pictures. There’s just something about quality content that really helps a business thrive. If you want your business to thrive through article marketing, pay attention to this article.

Learn to write compelling articles. If you don’t know how, just visit an article directory and read a few articles. Check out the most popular ones, and do a search on a topic that interests you. When you find good articles, ask yourself what appeals to you. Take notes, and integrate these tips into your own articles.

To be successful at article marketing you have to make writing a priority. One technique that works well is to set aside a block of time daily just for writing. To be effective you must close your door, turn off your cellphone, and avoid interruptions for the duration of your writing time. Your productivity will skyrocket if you fully commit in this way.

If one can design an article that would able to allow one to market it as effectively as possible no matter where on earth it is then they will have a truly powerful marketing tool. By giving an article to ability to be enjoyed by anyone then it can reach more people.

Learn how to create titles that grab readers’ attention. When people search online, they get a list of web site pages, showing article titles. If this is all they see, your title needs to grab attention, broadcast benefits, and spark intrigue. Use engaging words that can push your readers’ emotional buttons.

When you engage in article marketing it is important to maintain a laser-like focus on your chosen keyword string throughout your article. Do not repeat the string over and over – that is a spam tactic – but make sure that all of your content ties in directly with your subject.

When you are writing articles with embedded links to other content you or your affiliates have written, always test your URLs before submitting. Even if you could recite your web address in your sleep, typos can and do happen. Protect your image by taking a moment to check your work every time.

Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author’s resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to Once your article is published there, you will have your own author’s RSS feed. Each article that is approved on Ezine will ping your author’s feed.

Be sure to spell check your articles and then read them yourself, to be sure that everything is spelled correctly and the right words have been used. Spellcheckers don’t know what word you intended. You may have entirely the wrong word in place, albeit perfectly spelled. Check your grammar. If you are not a grammarian, use simpler sentence structure.

Instead of designing and distributing a traditional e-mail ad, mold your pitch into an article format. The article can take the form a story, editorial or informative piece. Disguising your ad as an interesting, objective feature, invites readers to be drawn into the piece, without immediately perceiving it to be an advertisement or sales pitch.

Following the tips you’ve just learned in the above article will help your business to not only survive on the web but also thrive amidst the thick and thorough competition out there. If you can keep busy and keep learning useful information to implement, you can beat your competitors and take control of your respective niche market.

Discover more about content marketing visit us at You’ll also find out more about automated sales and marketing and other digital marketing methods. Click here

Get Good Email Marketing Advice From These Tips

This article has a variety of tips to help you learn how to use email marketing more people into your network. Many people don’t know where to start when it comes to email marketing, so make sure to use the following article to do exactly that.

This type of email marketing gives your customers an incentive to participate and they could also have the word. Referral programs can be beneficial if you wish to increase your customer base.

Test how your email messages to see how it will look on different platforms before sending them out. Once you have perfected your materials, test it across all browsers, various email clients and different operating systems, including Linux.

Always include brand colors and logo in your emails.

Always ask a client before adding them to a newsletter or email to them. When you send unsolicited emails, you run the risk of being reported as a spammer, and your messages will go unread. If you get reported as a spammer, they will start to opt out and perhaps even report you to their ISP.

Let the subscriber dictate how often they would like to get messages from your business, how often they want to receive them, and how many emails they would like from you in a given period of time.

Send your subscribers happy birthday emails. Include an optional field for subscribers to share their birthday wish. This easy step can make customers feel good, and it might even increase your sales if you send them a birthday discount code!

Do not use email messages that rely on images to deliver critical information. A lot of email clients do not show images automatically. This can make your messages look unreadable and unattractive if you are too reliant on images. Always use clear text for the most important information you want to convey, and include descriptive alt tags for images in case some readers cannot see them.

Only send emails to those that have given their consent. Sending out messages to people who aren’t interested will lead to them blocking your emails. Your email provider may drop you if they receive a number of spam complaints.

Use multi-part messages to cover your reader is able to see the content.

Be sure there’s an option for people who don’t want to subscribe any longer. Email may be cheap to send and receive, though not very much. Not only that, but you could even be blocked by your provider.

Your email marketing content should be attention getting. This might require a bit of trial and error on your part. Even if a particular technique does seem successful, keep evaluating them to determine how you can improve upon them.

If you have opt-out links in your advertising emails, you should remove them from your marketing list immediately.

If you choose not to, people will not trust you and you will build a bad reputation. You may also find yourself blacklisted by some ISPs, which can create major problems for your campaign and your business.

It is very smart to allow interested parties to double opt-in before receiving emails. This may seem like a lot, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.

Your audience must be your focus as you take the knowledge you’ve gained from this article and build it into a campaign. Find out what people want to see. What are they interested in reading? Is there a way to turn these ideas into sales? Follow the advice in this article, and start making money!

To find out more about Peter Duncan and Digital Marketing in general make sure you check out his site Click to visit site. To see more example of Automated email marketing click to go here.

Have You Heard Email Marketing Strategy Is Alive and Well?

An email marketing strategy is required for an effective marketing program. Everybody uses email every day. Social networking and blogging are also dependent on it. But in order to be an effective part of your total marketing plan, you need the right strategy.

Email marketing, because it is so adaptable and trackable, is popular. A good email marketing strategy can be the best marketing tactic available to you. You can use it to build brand visibility, to alert customers and prospects of new products and services, to follow up after people buy or subscribe to your newsletter and to build a relationship with people. According to a 2009 study by Unilever, email marketing improves recall by 64%.

What is in an Email Marketing Strategy?

Your marketing strategy should answer all of the questions you and your customers or prospects would ask about why you are sending out emails.

— Why. The first part of your email marketing strategy outlines why you want to send out emails. What is the goal you hope to accomplish by doing so? There might be several reasons for sending several types of emails.

— When. When, and how often you send out emails to your customers and prospects is a critical part of your email marketing strategy. How often does your strategy indicate you should contact your various list segments? Will you send a monthly newsletter of some kind? Will you send occasional new product or service announcements? Will you undertake a major product launch with a carefully crafted series of emails? Will you send reminders of warranty expirations or annual events, etc.

— Who. Because the goal of an email marketing strategy is to improve the relevance of each email sent, you will need to be very specific about who will receive each email. In fact, you will probably find it necessary to send several versions of an email to different parts of your mailing list.

— What. What is your message? A good email marketing strategy will indicate that this should be different in each email. Will you send news of your company? How often? Will you send information and links to new content available on your web site? Will you promote special events, like sales? Will you provide information about additional ways you can serve your clients?

An email marketing strategy often is intended to sell products and services, provide information that moves readers toward a purchasing decision, and follow up after the sale is made. A good email marketing strategy will reflect the recent trends moving email from the mass marketing approach of the past to personalization of the message, the offer, and the interaction. Your email marketing strategy should also include analysis. You will want to measure the rate of response and refine messages for better response. You will also learn more about how your customers want to communicate with you.

Finally, your email marketing strategy must demonstrate respect for each person you email. Keep in mind that, according to John McKean (of the Center for Information Based Competition), 70% of our decision to buy is determined by how we are treated as people.

If you are a small business owner and want more information about email marketing strategy, view five short videos at Discover techniques like how to get on Google’s first page and creating a video without a camera.

Why the Bigger Your Email Leads List the More Money You Make

Do you wonder why some businesses are doing a booming business online while you are still struggling to understand how to use email leads effectively? Chances are you have not yet mastered the three stages of understanding email leads that will enable you to use them legally, efficiently, effectively and for profit.

When you convince someone to give you an email address and permission to send information about your business to that email address, you have gathered an email lead. You need two things: their email address and their permission to send them information about your business at their email address. The more email leads you gather the better. These are people you can continue to contact until they tell you to stop.

Why is that list of email leads addresses so important?

Your list, at least in the minds of some, is your customer or client base. Email leads are your future clients and customers. When an email lead meets the two critical qualifications (address and permission), you have a potential customer or client. Even more, you have permission to contact them with more information. Your job is to give them enough information to enable them to do business with you.

You know these email leads have some level of interest in your business or service. Even more valuable is their permission to contact them. You can share with them information, product or service information and advertising or promotional material. Until or unless they revoke that permission, you can continue to contact them as long as you do not violate the limits of the permission they have given you.

Uncovering the secret of how to gather email leads

Whether you buy or rent a mailing list and send your information or you buy a banner ad online or in the traditional media encouraging people to learn more about you and your products, the goal is always to provide enough information to help your email leads take the next step toward a purchase. You can place ads offering some incentive for people to visit your web site or offering a discount if they visit your store.

Maximizing the potential of every lead

Find ways to explain the value you offer to your clients or customers. Place that statement in an engaging format where it can be seen by people who are your target audience. Then track the responses of those people to your announcement. If the level of responses is below your expectation, evaluate the message, the way you delivered the message and the audience. With testing and tweaking, your response rate will increase. Each time you contact your email leads you can move them closer to a purchase.

Using email is cost effective, efficient, and productive. The minimal cost of sending emails and the availability of many applications and companies to help you convert the leads to customers or clients make email lead nurturing one of the best marketing tactics available to any business today. Never underestimate the value of your email leads.

If you own a small business and want to Discover more about email leads, access five free videos at Discover tactics such as how to get on Google’s first page and making a video without a camera.

Email Marketing Tips To Increase Growth In Your Small Business

If you’re like most small businesses you have lots of things to worry about. You’ve got to wear many hats and keep lots of balls in the air. You have to manage sales, operations, finance, legal and other departments to keep it all together.

And it’s been a bigger challenge in the past two years as markets get smaller, competition grows, and prices get reduced. We know. We’ve been there too, yet we’ve survived and thrived in this same business climate.

Email marketing provides an effective method to help a small business grow. It generates the highest return of any marketing channel and if you follow these simple pointers it will help your business too.

Follow these five steps and you’ll soon see email marketing work for your business.

1. Keep in touch with customers. How exactly are you communicating with your customers? Do you send flyers, print newsletters, direct mail, make phone calls, or meet them at trade shows? Your single first step is to get your customer’s email address and get them on a list. Then, start to communicate with them. Give them ideas, advice, deals, offers, information, and anything that will make them keep you in mind, especially when the competition comes calling. Easy to say, hard to do, but well worth it.

2. Email your prospects. Small businesses need a constant stream of new prospects and customers for growth. When you get a prospect add their email address to a list (with their permission). The create a series of pre-written emails to be sent over the next 3 months. These messages will start to build more trust with your prospects and make it easier to convert prospects to clients.

3. Promote your events. During the course of the year, you might engage in trade shows, hold open houses, or attend industry conferences. Make sure you send an email message in advance to set up one-on-one meetings or let them know about your hospitality suite. Even better, after the event, send an email with some valuable insight that your customers and prospects will find useful. No one else does this.

4. Use email to help your sales reps. Help encourage conversations between your best prospects and your sales team. Send an email to your customers and prospects with some info or announcements. That will give your sales team a reason to make a courtesy call. This extra activity will start new conversations and you’ll be thrilled at the new opportunities this can create for your business.

5. Keep your suppliers updated. A strong supplier relationship can be helpful to your small business. Suppliers can make introductions to potential customers or even offer valuable solutions to common business problems. If you create a list of your suppliers you’ll be able to let them know of your plans so they’ll be able to know how they can best help out.

So plan on using email to send a targeted message to each of these groups of people; customers, suppliers, prospects, resellers and agents. This creates a much stronger impact than just sending a generic email newsletter to all. Many companies we see making this mistake just don’t realize the impact email marketing can have when used properly.

ZinMarketing is an expert email marketing agency which has been helping small business win at email marketing since 2006. Avoid common email marketing mistakes by reading their email marketing blog and join their list.

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