Prior to the advent of the internet, you weren’t really in business without a Yellow Pages listing. After all, how would somebody find you when they wanted what you were offering? Today instead of the Yellow Pages, if your business isn’t found online (and really on the first page of a search), you’re missing new customers because they will choose from the results on the first page and you’ll never even know they were searching for you. The problem is that when you “list” your business on the internet by creating a website, you are joining ONE TRILLION other websites. So unless you have a strategy to get your website in front of your prospects in your own area without wasting time, energy and money on prospects outside your market area, your business is simply lost on the World Wide Web.